Category Archives: Definitions and Terms

Common Adobe applications

Posted on October 5, 2011 by Rene

ADOBE FLASH (FORMERLY MACROMEDIA FLASH) Adobe Flash Professional software is an advanced authoring environment for creating rich, interactive content for digital, web, and mobile platforms. Create interactive websites, rich media advertisements, instructional media, engaging presentations, games, and more. Today, more … Continue reading →

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CMYK

Posted on October 4, 2011 by Rene

CMYK A term used for printing of pages in full color through the mixing of four colors in succession: Cyan (blue), Magenta (pink), Yellow and K (black). K is used for black, because using B would cause confusion between blue … Continue reading →

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Cap height

Posted on October 4, 2011 by Rene

CAP HEIGHT The measurement from the baseline to the top of a capital letter, when dealing with fonts and text.

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Bluetooth

Posted on October 4, 2011 by Rene

BLUETOOTH Okay, so you hear the term all the time right, but still don’t know what the hell it is. Well, Bluetooth is a wireless technology that enables communication between Bluetooth-compatible devices. It is used for short-range connection between computers, … Continue reading →

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ASP definitions

Posted on October 4, 2011 by Rene

ASP There are two definitions of ASP. The term can refer to an Active Server Page, or an Application Service Provider. Active Server Page This is a web page that has one or more ASP scripts embedded in it. ASP … Continue reading →

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Application Programming Interface (API)

Posted on October 4, 2011 by Rene

API (APPLICATION PROGRAMMING INTERFACE) An API is a set of commands and functions, which developers use when building software and applications for specific operating systems, such as Unix, Windows, or MAC OS X. The API allows developers to use predefined … Continue reading →

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Bitmap (BMP)

Posted on October 3, 2011 by Rene

BMP Short for Bitmap. The Bitmap format is a commonly used raster image format for saving files. It was originally introduced on the Windows platform, but is now recognized by many software programs on Macs and PCs. This format stores … Continue reading →

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Average Frequency

Posted on October 3, 2011 by Rene

AVERAGE FREQUENCY The average number of times that a person is exposed to an advertising schedule or campaign.

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CSS

Posted on October 2, 2011 by Rene

CSS CSS stands for Cascading Style Sheet. Cascading style sheets are used to format the layout of Web pages. They can be used to define text, table sizes, images, backgrounds, page behavior and other aspects of a web pages that … Continue reading →

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Cache

Posted on October 2, 2011 by Rene

CACHE There are many different types of caches but all serve the same purpose. They store recently used information, data, even web pages, in a location on your hard drive, where it can be accessed extremely fast. For example, Internet … Continue reading →

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