Category Archives: Marketing & New Frontiers

Using modern technology to market your business and conquer the new frontier.

IMAX co-developing next-generation laser projection technology

Posted on February 7, 2012 by Rene

IMAX today announced it selected Barco to co-develop ground-breaking new laser projection technology for IMAX theatres. The new IMAX digital laser projector will present greater brightness and clarity, a wider color gamut and deeper blacks, and consume less power and … Continue reading →

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L.L. Bean teams with photographer to recreate classic catalog cover illustrations

Posted on February 6, 2012 by Rene

This will be of interest to fans of L.L. Bean and good advertising (I’m both). To celebrate its 100-year anniversary, L.L. Bean teamed up with photographer Randal Ford to re-create some of their old catalog illustrations, including the first cover … Continue reading →

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Kickstarter for book projects launches with crowd-sourced fundraising

Posted on January 31, 2012 by Rene

On Emphas.is photojournalists pitch their projects directly to the public. By agreeing to back a story, and for a minimum contribution of $10, the public can assure the issues they care about receive the in-depth coverage they deserve, in print. … Continue reading →

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Merging of film and music media continues with Relativity Spotify deal

Posted on October 3, 2011 by Rene

Film studio Relativity Media, looking to forge unique marketing partnerships and alliances, has entered into a long-term commitment with award-winning digital music service Spotify, to become an exclusive launch partner in the Film category, making Relativity the first studio to … Continue reading →

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Facebook giving away $20,000 cash and a social media business makeover to five small businesses

Posted on April 22, 2011 by Rene

American Express OPEN is teaming up with Facebook to help small businesses do more business. Five small business owners will win the ultimate Big Break: A trip to Facebook headquarters for a two-day, one-on-one business makeover and $20,000 to help … Continue reading →

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Amazon.com adds live streaming capability to its web services

Posted on April 19, 2011 by Rene

Amazon.com has announced the launch of live streaming capabilities for Amazon CloudFront, Amazon Web Service’s easy-to-use content delivery network. Using Amazon CloudFront with Amazon EC2 (Elastic Cloud 2) running Adobe’s Flash Media Server and Amazon Route 53 (AWS’s DNS service), … Continue reading →

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App Developers Conference coming to Santa Clara

Posted on March 3, 2011 by Rene

Show Initiative has announced the App Developers Conference taking place October 26-27, 2011 in Santa Clara, California. ADC addresses the broad implications of app development, marketing and distribution from a developers’ perspective. The conference brings together major brands, media, social … Continue reading →

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First Native American news website aiming to be go-to destination for updates on Indigenous Peoples

Posted on January 15, 2011 by Rene

Ray Halbritter, Nation Representative and CEO of the Oneida Indian Nation, announced today that the just-launched Indian Country Today Media Network, the country’s first-ever website and media network for news and information about Native American and indigenous peoples, will introduce … Continue reading →

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Preview season 2 of Craigslist TV

Posted on October 27, 2010 by Rene

Superheroes Strike Back!” Part 2: an epic battle of costumed characters on Craigslist TV Season 2 LIVE now! Craigslist TV is a unique webseries from Craigslist and documentary filmmakers Brownstone Entertainment. Real Craigslist users are followed from the very beginning, … Continue reading →

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Attention Marketers – Facebook content to be included in Bing search results!

Posted on October 15, 2010 by Rene

Bing announced an expansion of its partnership with Facebook yesterday. According to Website Magazine, the search engine will enhance its search results with Facebook ‘Likes’. That means when you search on Bing, you will now see which of your Facebook … Continue reading →

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